La Dolce Vita at The Mark
An Italian summer arrived on Madison Avenue as The Mark partnered with Assouline for a vibrant seasonal takeover. Inspired by Assouline’s Italian Summer Travel Series, The Mark Flower Cart was transformed into “La Dolce Vita,” brimming with lemons & Assouline’s curated Italian bestsellers. Passersby could enjoy soft-serve treats topped with flavors inspired by the Amalfi Coast and Capri, bringing a sun-soaked escape to the heart of New York City.

